[You can include links to design mockups or screenshots here to make this document more visual and easy to understand 🎨]

🔍 Current Onboarding Flow Analysis

• App selected: e.g., Duolingo Mobile App
• Summary of current flow:
  • Step 1: e.g., Email signup form
  • Step 2:
  • Step 3:
  • …
• Pain points identified:
  • e.g., Long form completion time
  • …
  • …

🎯 Goals of the A/B Test

• e.g., Increase completion rate by 15%
• …
• …

📝 Variations

[📎 Include relevant design mockups, wireframes, or screenshots to illustrate the variations]

Variation A (Control):

• e.g., Current 3-step onboarding with standard form fields and quiz format

Variation B (Treatment):

• e.g., Simplified 2-step flow with progressive disclosure and gamified assessment

❓Hypothesis

e.g., By simplifying the onboarding flow from 3 steps to 2 steps and adding gamification elements, we expect to see a 15% increase in completion rates while maintaining the same quality of user data collected